Overview

Lotus United is a multidisciplinary design firm specializing in architecture, interior design, branding, and environmental design for retail, hospitality, and experiential spaces. While they had a strong creative brand presence, they had never tapped into paid media as a growth lever — and they needed a partner to help them launch it the right way.

Snack Club stepped in to build a full-funnel Google Ads program from the ground up — with a smart structure, clean tracking, and a strategy that could scale with time and budget.

The Challenge

Lotus United had never run Google Ads before. Their internal team wanted to test paid media as a viable channel for lead generation, but had no historical data, no active traffic, and limited internal bandwidth to build out campaigns or infrastructure.

Key challenges included:

• No pre-existing Google Ads account or historical performance data
• No conversion tracking or analytics set up to measure campaign effectiveness
• Low website traffic, making retargeting or audience signals unreliable
• No keyword intelligence — everything needed to be built from scratch
• A need to prove short-term ROI in order to unlock larger budgets down the road

Our Strategy

Our goal was to build a campaign that could perform efficiently on a lean budget while laying the groundwork for scale.

Here’s how we approached it:

Full Google Ads Build from Scratch

We launched a clean Google Ads account with a structure built for both short-term efficiency and long-term scale. The initial campaigns focused on high-intent Search queries aligned with Lotus’s core service offerings — particularly architecture and design services for commercial spaces.

We conducted extensive keyword research to identify:

• Core service terms (e.g., "retail architecture firm," "interior design for hospitality")
• Industry-specific phrases
• Negative keywords to reduce wasted spend

Custom Ad Copy & Extensions

We developed ad copy that reflected the premium, creative nature of the Lotus brand — clean, thoughtful, and clear. We also implemented sitelinks, callouts, and location extensions to increase visibility and click-through rates.

Website Audit & Landing Page Strategy

Before launching, we audited Lotus’s website to ensure it would convert paid traffic effectively. Our recommendations focused on:

• Clarifying CTAs
• Reducing friction on lead gen forms
• Ensuring the design matched ad messaging and intent

We provided clear feedback on how future landing pages could improve performance — especially for service-specific traffic.

Conversion Tracking & GCLID Setup

We implemented full-funnel conversion tracking using both Google Tag Manager and manual code injection within their Webflow site.

We also configured GCLID capture on form submissions to enable lead quality feedback loops — so we can eventually feed high-quality leads back into Google Ads for smarter optimization via offline conversion tracking.

Early Impact

• Campaigns launched with clean structure and tracking
• High-intent keywords and ad groups are already generating clicks and early traffic
• Conversion tracking is in place, with leads beginning to come through for review
• GCLID capture is working — giving us the ability to evaluate lead quality and optimize over time

We’re in the early learning phase, but the infrastructure is built for performance — not just traffic. As Lotus gathers performance data, we’re ready to scale the account, expand into additional service lines, and build out remarketing and brand campaigns.

What This Shows

Snack Club isn’t just an ad agency — we plug in where your team needs support. Whether you’re starting from scratch or scaling what’s already working, we deliver the strategy, creative, technical setup, and performance execution to make digital work.

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