Overview

Lotus United is a multidisciplinary design firm specializing in architecture, interior design, and environmental branding. Despite having an established reputation, they had never invested in paid media. Snack Club Marketing partnered with them to build a scalable Google Ads engine from the ground up.

The Challenge

Before working with us, Lotus United had no active paid campaigns, no tracking in place, and limited data to guide future decisions. Their goal was to start generating qualified, high-value leads while building a marketing foundation that could scale over time.

We needed to prove ROI quickly to help them gain confidence in paid media as a long-term growth channel.

Our Approach

We focused on building a system designed for sustainable growth.

1. Account Architecture
   We launched a clean Google Ads account with service-based campaign structures focused on high-intent keywords such as “retail architecture firm” and “hospitality design.” Ad groups were organized by single intent, supported by detailed negative keyword lists to reduce wasted spend.
2. Creative Alignment
   We wrote ad copy that reflected the brand’s premium positioning, highlighting Lotus United’s creativity and design leadership. Ad extensions were built to drive more visibility and engagement.
3. Conversion Tracking
   We implemented Google Tag Manager and GCLID tracking to measure performance beyond clicks and form fills. This setup now connects each lead to its true revenue potential.
4. Landing Page Optimization
   We reviewed key pages and refined their structure and calls-to-action to ensure visitors could easily connect with the team. This improved both lead quality and conversion efficiency.

Full Google Ads Build from Scratch

We launched a clean Google Ads account with a structure built for both short-term efficiency and long-term scale. The initial campaigns focused on high-intent Search queries aligned with Lotus’s core service offerings — particularly architecture and design services for commercial spaces.

We conducted extensive keyword research to identify:

• Core service terms (e.g., "retail architecture firm," "interior design for hospitality")
• Industry-specific phrases
• Negative keywords to reduce wasted spend

Website Audit & Landing Page Strategy

Before launching, we audited Lotus’s website to ensure it would convert paid traffic effectively. Our recommendations focused on:

• Clarifying CTAs
• Reducing friction on lead gen forms
• Ensuring the design matched ad messaging and intent

We provided clear feedback on how future landing pages could improve performance — especially for service-specific traffic.

Conversion Tracking & GCLID Setup

We implemented full-funnel conversion tracking using both Google Tag Manager and manual code injection within their Webflow site.

We also configured GCLID capture on form submissions to enable lead quality feedback loops — so we can eventually feed high-quality leads back into Google Ads for smarter optimization via offline conversion tracking.

Results After 30 Days

Within the first month, Snack Club’s approach delivered strong early traction.

• 4 high-value leads generated
• Roughly $500 average cost per lead
• Full conversion tracking and data flow through Google Tag Manager and GCLID
• Foundation built for remarketing, multi-service campaigns, and lead quality analysis

Each lead represented potential project values in the tens of thousands, creating a clear path toward an exceptional return on ad spend.

What This Shows

Snack Club Marketing focuses on more than lead generation. We build systems that connect marketing investment to real business outcomes.

This project proved that even starting from zero, a smart and structured paid media foundation can generate qualified opportunities, measure performance accurately, and scale effectively over time.

Next Steps

Following the initial launch, the plan includes:

• Retargeting visitors who engaged with core service pages
• Expanding campaigns into additional services like environmental branding
• Importing offline conversion data to optimize bidding toward true revenue outcomes

Key Takeaway

When you build paid media the right way, it is not about chasing clicks or volume. It is about attracting the right leads that can turn into high-value projects. Snack Club builds that kind of system for growing brands that want real business results.

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